Copywriting

Are You Writing Your Own Web Copy?

So you've got your website up and running. Congratulations! Does your heart pound when you beam at your pages?

Do you gaze at your site one more time just before you go to bed?

Yeah, me, too. I check my stats, too, with as much obsession as my teenagers vie for top scores in Mario Cart. (Personally, I think my web stats more far more entertaining than Mario Cart, because mine are serious business.)

So what do your stats look like? Would You Prefer More Visitors?

Well, duh. Who wouldn’t, right?

Teresa Cleveland

Business Development Strategist

Teresa says, “I admire Christy’s ability to communicate. She uses just the right mix of humor and facts in a way that engages her audience. She is definitely someone you want to get to know!”

That’s Edutainment

My first love has always been writing fiction. I’m a writer and storyteller based in Minneapolis, Minnesota (though my roots are southern, y’all). At the Minnesota Fringe Festival, I tell stories from my fictional hometown of Quacker Holler, Tennessee, in the foothills of the Smoky Mountains, where the lone Catholic abbey’s monks make moonshine to support the school.

The Magnificent Story of St. Marlene’s Marvelous Moonshine (Made by Monks)

The Magnificent Story of St. Marlene’s Marvelous Moonshine (Made by Monks)

My first attempt at a business website was for my fledgling insurance agency, and I was as proud of that site as any mother could be. Like a mother, I ignored my baby’s horrid flat green banner, cramped text with run-on sentences and half-page paragraphs, and typography that looked like the default fonts from Notepad. I also ignored the stats that showed almost nobody visited the page, and those that showed up backed out immediately. No one called me.

Until I discovered how to translate my in-person strength—exceptional product knowledge—to proper online marketing. Thousands read my ezinearticles.com piece on homeowners insurance and water damage, especially after it rose to the number one spot on Google for “does my homeowners policy cover toilet overflow?” Not exactly my target market, but it was an improvement over nobody reading my copy.

Then I wrote an article on insurance a home jewelry business, because making and selling craft jewelry is one of my passions. The website home-jewelry-business-success-tips.com published my article and generated phone calls from coast to coast.

I’m also a teacher. I teach math at Globe University because I get all jazzed when I see the light bulb go off over a student’s head, and I teach continuing education to insurance agents because they’ll lose their licenses if they don’t get in their CE credits.

When I married my fiction to my business writing to my teaching, I discovered what I like to call edutainment. (Although perhaps “married” is the wrong word, given that I just married three spouses in this metaphor.)

What’s Edutainment, Anyway?

You want your readers to be entertained, don’t you? If they’re bored, they’ll hit that “Back” button and Google your competition’s website. Bad news for you.

At the same time, you want them to learn, because your useful information will persuade them to do business with you.

Now we've reached my specialty: edutainment, a mix of storytelling, entertainment, and—once you have their attention—good old-fashioned knowledge.

Plus something extra. Always extra tips, something free, because getting what you paid for is never good enough.

Check out one of my earliest pieces, which I still update regularly because it still gets results. Google “What makes my cornbread crumbly?” and look for “The Secret to Perfect Cornbread,” by Christy Marie Kent. That’s me. (And notice its rank in the Google SERPS—search engine result pages.) Believe it or not, in this example of edutainment, I’m selling cast iron skillets by telling stories about my grant aunt’s cornbread.

Usually I write copy for more important enterprises than cornbread tips. Like teaching continuing education for insurance agents. The magic formula of storytelling, entertainment, and education still works because the agents know that, since are required to sit through classes, they’d rather listen to someone entertaining.

Without all the tacky distractions of Squidoo, of course. You can’t afford distractions when you’re chasing serious business.

But You Can Tell Your Own Stories, Can’t You?

Absolutely! If you’re an author and your writing is strong enough to captivate your readers—and if you can afford time away from building your business so you can labor over web copy—then you can do this. Email me or check out our author tech tips. I’m eager to network with other writers, and I’d love the chance to compare notes with you.

On the other hand, if you have neither the time to invest in web copy nor the desire to risk your business success on it ...

If your time would be better spent on your business ...

Then hire me to write your copy.

Which one do you choose?

Hire Christy now